
The 2025 Innovation Challenge featured 23 innovations competing for the award — check them all out and discover the winners!
Watch our video to see how it works
2025 Innovations
Ainda não conhece o Innovation Challenge?
The Innovation Challenge is an opportunity for brands and suppliers in the cosmetics sector to showcase innovative solutions in ingredients and raw materials. With a focus on differentiated actives, the challenge aims to highlight the ingredients that are shaping trends and driving sales success in the market.
Interested in participating?
In 2025, the winners were:
1st place
APOENA with APOBIO BOOST
2nd place
HALLSTAR with Oléoactif®
3rd place
Dsm-firmenich with Eterwell™ Hair
Meet our jury committee:
Alberto Keidi Kurebayashi
CEO at Protocolo Consultoria Personal and Health Care
John Jiménez
Senior Researcher at Belcorp
Dr. Sergio Schalka
Dermatologist – CRM 70148 and Managing Partner – Medic Pesquisa
Andrezza Di Pietro Micali Canavez
Product Safety and Alternative Methods Manager at Grupo Boticário
Silas Arandas Monteiro
R&D Innovation Specialist at Natura&Co
Exhibition
During the 3 days of FCE Cosmetique, the largest tradeshow of the cosmetics industry in Latin America, the innovations will be on display for the tradeshow’s highly qualified audience.



Join the Innovation Challenge
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